B2B buyers spend weeks researching vendors before making contact. We put your business at the top of every search, comparison, and AI-generated answer they encounter during that journey — turning organic search into your strongest inbound pipeline.
A B2B buyer researching a ₹10L/year software contract or a ₹50L manufacturing supplier doesn't click the first result and buy. They research, compare, verify, consult colleagues, and check you on ChatGPT before ever filling out a contact form. B2B SEO builds your presence across that entire journey.
In B2B, the person doing the Google search is often a junior analyst or department manager — not the final decision-maker. Your content must educate the researcher well enough that they champion your solution internally. That requires depth, credibility, and case studies — not just keyword density.
B2B buyers search different things at different stages. Awareness-stage ("how to reduce manufacturing waste") → evaluation-stage ("best ERP for Indian manufacturers") → decision-stage ("Tally vs SAP for mid-size manufacturing India"). B2B SEO must rank across all three stages simultaneously.
A B2B buyer spending ₹20L is not going to trust a thin website. They need to see case studies with real companies and real numbers, named experts with verifiable credentials, industry certifications, and proof that you've solved their exact problem before. B2B SEO is as much about authority building as keyword ranking.
Every touchpoint a B2B buyer encounters during their vendor research — we optimise your presence for all of them simultaneously.
We map the full B2B buyer keyword journey for your industry — from early-stage awareness queries through to vendor comparison and decision keywords. Every keyword is assessed for buyer intent, competition level, and pipeline value — not just search volume.
FoundationFull technical audit and fix — Core Web Vitals, crawlability, indexation, site architecture, and comprehensive schema markup (Organization, Service, FAQPage, Product, Review). The technical foundation that makes every other B2B SEO effort more effective.
TechnicalLong-form guides, comparison pages, ROI calculators, industry reports, and FAQ content that positions your brand as the expert in your category. Content written to rank for buyer-intent keywords and build the authority signals that B2B buyers need before trusting a vendor.
ContentB2B buyers trust case studies more than any other content type. We create SEO-optimised case study pages with structured data, real metrics, named clients (where permissible), and keyword targeting — turning your wins into organic ranking assets that attract similar-profile buyers.
AuthorityEarning links and citations from authoritative B2B publications, industry directories (Clutch, G2, IndiaMart), trade media, and partner ecosystems. B2B link building is about authority signals — not volume. One link from an industry publication beats 100 from generic directories.
AuthorityB2B buyers use ChatGPT, Perplexity, and Gemini to research and verify vendors. We build your GEO presence alongside traditional SEO — so when a procurement manager asks an AI platform "best [your service] company in India", your brand appears in the answer with citations.
AI SearchMost B2B companies either rank for too-broad awareness keywords (high traffic, no leads) or only chase bottom-funnel commercial keywords (easy to miss the buyer early). The highest-ROI B2B SEO strategy builds content and rankings across all three funnel stages simultaneously.
Informational blog posts, guides, and explainers that rank for problem-awareness queries. These build brand recall — when the buyer later searches for vendors, your brand is already familiar.
Comparison pages ("Agency A vs Agency B"), solution-specific landing pages, and ROI-focused content that ranks when buyers are actively evaluating options. This is where shortlisting happens.
Commercial landing pages ("B2B SEO services [city]"), case study pages, pricing content, and review-optimised pages that rank when buyers are ready to make contact. Highest conversion rate of any organic traffic.
Every B2B industry has a different keyword landscape, buyer persona, and trust signal hierarchy. We build industry-specific B2B SEO strategies — not generic frameworks.
Procurement managers, CTOs, and founders are among the heaviest users of AI research tools. After an initial Google search, many B2B buyers cross-verify by asking ChatGPT or Perplexity "which vendor is genuinely recommended?" Our B2B SEO engagements include GEO as standard — because modern B2B buyers use both.
Enterprise procurement teams and senior managers are disproportionate users of ChatGPT, Perplexity Pro, and Claude for professional research. Being absent from AI search means being absent from an increasingly critical stage of B2B due diligence.
When a B2B buyer asks ChatGPT "which agency is recommended for [your service] in India?" and your name appears — that is the highest possible third-party endorsement. No ad, no cold email, and no brochure achieves the same effect on B2B buyer confidence.
A B2B buyer who encounters your brand on Google → then sees you cited on Perplexity → then finds your case study ranking #1 in Google → then hears your name from their colleague who Googled you → arrives at contact with a level of brand familiarity that makes conversion near-certain.
Almost no Indian B2B company has started GEO. The first B2B brands to establish AI citation authority in each category will hold it for years — exactly like early Google SEO movers did. This window is open right now.
B2B SEO requires a different cadence from B2C — longer-form content, deeper authority building, and a reporting framework that connects organic search to actual pipeline. Here's how we build it.
Deep audit of current keyword positions across all funnel stages, technical SEO health, content gap analysis against top-ranking competitors, backlink authority comparison, schema coverage, and AI search presence (ChatGPT, Gemini, Perplexity) for your category.
Full-funnel keyword map, content architecture plan, technical fix priority list, authority building roadmap, GEO signal gaps, and a 90-day quick-win plan alongside a 12-month compounding growth roadmap — built around your specific buyer personas and deal cycles.
All technical fixes implemented, comprehensive schema markup deployed, Core Web Vitals improved, site architecture restructured for B2B buyer journey logic, and Google Search Console AI Overviews tracking configured. The foundation everything else builds on.
Monthly thought leadership content, case study pages, comparison pages, FAQ hubs, and link building from industry publications — building the E-E-A-T signals and domain authority that get B2B buyers and AI platforms to trust your brand as the category authority.
Monthly reporting that connects SEO performance to business outcomes — organic keyword positions, organic traffic growth, inbound lead volume from organic, lead quality metrics, AI citation rates across ChatGPT/Gemini/Perplexity, and estimated pipeline value from organic.
Every engagement starts with a free B2B SEO audit — covering current keyword positions, content gaps, technical issues, competitor authority, and AI search presence across your category.
All plans month-to-month — no long-term contracts. B2B SEO compounds — every piece of content, every backlink, and every authority signal builds on the previous month. Adding Google Ads to your B2B SEO plan attracts a combined-service discount.
"We were completely dependent on referrals and outbound for B2B leads. Codos built our full-funnel SEO strategy — from awareness content to commercial landing pages — and within 5 months we were getting 18–22 qualified inbound enquiries per month from organic search alone. The quality is dramatically better than outbound."
"The GEO addition was unexpected but transformational. Our procurement manager clients now regularly mention finding us through ChatGPT or Perplexity before they Googled us. Being cited across AI platforms before our competitors even knew GEO existed has given us a brand authority that no amount of outbound could have built."
"As an IT services company, our buyers are the most research-intensive buyers on the planet. Codos built case study pages that rank for our exact buyer keywords, got us cited on Perplexity for 'IT managed services Bangalore', and our inbound lead volume went from 4/month to 22/month in 7 months. The pipeline ROI is 14× the SEO investment."
We'll audit your current B2B keyword positions, content gaps vs top-ranking competitors, technical SEO health, and AI search presence — and give you a prioritised plan to start generating qualified inbound B2B leads from organic search.