Generative Engine Optimization (GEO) makes your business the one that AI search engines recommend. Millions of Indians now ask AI before they Google — and if you're not in the answer, you don't exist.
AI search isn't coming. It's here. Every day, millions of Indians ask ChatGPT "best CA near me", Gemini "top digital marketing agency in Delhi", or Perplexity "which interior designer in Mumbai should I hire?". GEO is the discipline of making sure your business is the answer they get.
ChatGPT hit 100M weekly users. Gemini is built into Android. Perplexity is the fastest-growing search engine ever. The shift is real and accelerating.
Google's own AI Overviews now appear above organic results for 30–50% of searches. If you're not in the AI Overview, you may not be seen even when you rank #1.
Most Indian businesses haven't started GEO. The brands that establish AI citations now will be significantly harder to displace once AI search matures. The early-mover advantage is real.
Many GEO signals — quality content, E-E-A-T, authoritative links — also improve traditional Google rankings. Running both together multiplies the results of each.
Each AI platform has different citation signals, data sources, and trust criteria. We optimize for all of them — so wherever your customers ask, your business is the answer.
GEO doesn't replace SEO. They target different surfaces with overlapping signals. The businesses winning in 2026 are investing in both simultaneously.
GEO requires a different toolkit than traditional SEO. Here's every element we deploy to build your AI search presence.
We test your current visibility across ChatGPT, Gemini, Perplexity, and Copilot by running 50+ relevant queries about your industry, services, and location. We document exactly where you appear, where you don't, and why.
FoundationExperience, Expertise, Authoritativeness, and Trustworthiness — the signals AI models use to evaluate whether to cite a source. We build E-E-A-T through author pages, credentials documentation, and expert content structuring.
AuthorityCreating structured, factual, citeable content that AI models prefer to reference — comprehensive guides, clear definitions, question-answer formats, and data-backed insights that AI engines pull from when answering queries in your space.
ContentImplementing comprehensive schema markup — Organization, LocalBusiness, Service, FAQPage, HowTo, and more — that helps AI models understand your entity, offerings, and authority with structured machine-readable signals.
TechnicalGetting your business mentioned and cited in the sources AI models trust — industry publications, directories, Wikipedia-adjacent references, press coverage, and authoritative third-party platforms that feed AI training and real-time search.
Off-PageStructuring content to directly answer the questions your customers ask AI — so your pages become the source AI models cite. This includes FAQ schemas, concise definitions, and content structured around common query patterns in your industry.
AEOBuilding a clear, consistent entity presence across the web — Google Knowledge Panel, Wikipedia, Wikidata, and authoritative directories — so AI models have a clear understanding of what your business is, does, and serves.
Entity SEOOptimising specifically for location-based AI queries — "best [service] in [city]" on ChatGPT and Gemini. Google Business Profile signals, local structured data, and geo-specific content all feed local AI answers.
Local GEOMonthly reporting on your AI visibility — which platforms cite you, which queries trigger your mention, branded search growth on Google, and Perplexity referral traffic. Clear before-and-after evidence of GEO progress.
ReportingAny business where potential clients search for "best", "top", or "recommended" before making a decision is at risk of being invisible in AI search — and at an opportunity to dominate it early.
Decision-makers at companies increasingly use AI to research and shortlist vendors before reaching out. If your agency, firm, or consultancy isn't cited by AI, you're not on their shortlist.
Doctors, lawyers, chartered accountants, architects, and designers are all being searched for in AI. "Best [profession] in [city]" is one of the most common AI query patterns in India.
The higher the purchase price, the more research a buyer does. AI is now a major part of that research process. High-value businesses need GEO to be in the consideration set.
If AI search recommends Competitor A and Competitor B when your customers ask about your category — and not you — you're losing deals before a conversation even starts.
ChatGPT Search, Gemini, and Perplexity pull from live web content. They prioritise sources with strong E-E-A-T signals, clear entity information, and consistent citations across authoritative platforms.
Does the web consistently agree on what your business is, does, and is known for? Are you mentioned in trusted directories, publications, and platforms? Entity consistency is a major AI citation signal.
AI models prefer content structured to answer questions directly — with clear definitions, factual claims, author credentials, and concise summaries. Thin or vague content is skipped.
FAQPage, HowTo, LocalBusiness, Service, and Organization schema give AI models structured data they can parse and trust — significantly improving citation probability.
The more authoritative sources mention your business in context — reviews, case studies, press, directories — the stronger your AI citation signal becomes. GEO is cumulative.
Every GEO engagement starts with measuring where you stand across AI platforms today — so we can prove how far we've moved you by month 3.
50+ queries across ChatGPT, Gemini, Perplexity, and Copilot to benchmark your current AI citations, competitor visibility, and the gaps we need to close.
A prioritised plan — which signals to build first, which content to create, and which platforms offer the fastest citation wins for your specific industry and location.
Schema implementation, E-E-A-T content creation, author profiles, entity pages, and structured FAQ content — all the foundation AI models need to start citing you.
Outreach to industry publications, directory submissions, press opportunities, and authoritative third-party platforms that feed AI search data — compounding authority over time.
Monthly GEO visibility report — which queries now cite you, which platforms, how that's changed, and branded search growth on traditional Google as a downstream GEO indicator.
Every engagement starts with a free AI visibility audit — so you know exactly where you stand across ChatGPT, Gemini, and Perplexity before spending anything.
All plans are month-to-month — no long-term contracts. Every engagement starts with a free AI visibility audit. GEO and SEO share many overlapping signals — running both together delivers the best results for the lowest combined cost.
GEO is newer than SEO — but the results are already measurable for businesses that started early.
"I asked ChatGPT who the best digital marketing agencies in Noida were and Codos came up in the answer. Then I Googled it and they ranked #2 organically. I reached out and hired them — GEO literally made them the first agency I called. Now they run our GEO and SEO together."
"Within 3 months of starting GEO with Codos, our brand started appearing in Perplexity answers for our category. We saw a 3× increase in branded Google searches — people were finding us through AI and then searching for us directly. Our enquiry volume from 'heard about you from AI' went from zero to about 8 per month."
"Our competitor was appearing in ChatGPT answers for our category and we weren't. Codos audited our GEO presence, found the gaps — mainly schema markup and E-E-A-T signals — fixed them in 6 weeks, and by month 3 we appeared in more AI answers than our competitor. The early mover advantage is real."
If not — your competitors will be, and the window to establish AI presence before them is closing. Get a free GEO audit and see exactly what it would take to make your business the AI's recommendation.