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GA4 · Looker Studio · Attribution

Stop guessing.
Start knowing.

We set up proper tracking, build clear dashboards, and deliver monthly reports that show exactly where every rupee is going — and what's actually driving your growth.

📊 Live dashboards, always on
🎯 100% accurate conversion tracking
📋 Plain-English monthly reports
Marketing Performance — July 2026
Last 30 days
Total Leads
247
↑ 38% vs last month
Cost / Lead
₹284
↓ 22% improved
ROAS
3.4×
↑ 0.6× vs last month
Lead Volume — Daily
Organic
Paid
WhatsApp
Google Ads
94
38%
Organic SEO
71
29%
Meta Ads
52
21%
WhatsApp
30
12%
100%
Tracking Accuracy We Target
Live
Dashboards — Always Updated
6+
Data Sources Connected
Plain
English — No Jargon Reports
❌ Without Proper Analytics

Flying blind on your marketing spend

🔴No idea which campaigns are generating leads vs wasting money
🔴GA4 installed but no goals or conversions configured
🔴Form submissions and calls not tracked to the right source
🔴Making budget decisions based on gut feel, not data
🔴Agency sends a traffic report — no context, no actions
🔴Duplicate tracking events inflating your numbers
🔴No attribution — can't tell if a lead came from SEO, paid, or social
✅ With Codos Analytics

Every number tells you what to do next

🟢Live dashboard showing leads by channel, campaign, and keyword
🟢GA4 properly configured with all conversion events firing correctly
🟢Every form, call, WhatsApp, and purchase tracked and attributed
🟢Data-backed budget decisions — double down on what works
🟢Monthly report with written insights and specific next actions
🟢Clean, deduplicated tracking with Tag Manager audit trail
🟢Multi-touch attribution showing the full customer journey
What's Included

From tracking setup to actionable monthly insights

We handle the full analytics stack — setup, monitoring, reporting, and ongoing recommendations.

🏗️

GA4 Setup & Configuration

Full Google Analytics 4 implementation — data streams, event tracking, custom dimensions, conversion goals, and audience creation. Includes a full audit if GA4 is already installed but misconfigured.

Foundation
🏷️

Google Tag Manager Setup

Clean GTM container setup with all tags, triggers, and variables — form submissions, call tracking, scroll depth, video plays, and custom events configured without touching your website code.

Tracking
🎯

Conversion Tracking

Every conversion point tracked — contact forms, phone calls, WhatsApp clicks, purchases, and demo bookings — mapped back to the exact campaign, keyword, or source that generated them.

Attribution
📊

Custom Looker Studio Dashboards

Live dashboards in Looker Studio connecting GA4, Google Ads, Meta Ads, Search Console, and your CRM — shared as a live link so you see real-time performance anytime, on any device.

Dashboard
🔍

Search Console Integration

Google Search Console setup and integration with GA4 — tracking which keywords drive organic traffic, impressions, clicks, and ranking positions for every key page on your site.

SEO Data
📋

Monthly Performance Reports

Clear, jargon-free monthly reports with written insights, channel-by-channel performance breakdown, what changed and why, and three specific recommended actions for the next month.

Reporting
Dashboard Preview

What your live marketing dashboard looks like

Built in Looker Studio — connected to all your channels, always live, always accurate. Accessible 24/7 from any device with no login required.

📊 Marketing Performance Dashboard — Codos Technology Client
Overview
SEO
Paid Ads
Social
👥
4,821
Sessions
↑ 34%
🎯
247
Leads
↑ 38%
💰
₹284
Cost / Lead
↓ 22%
📈
3.4×
ROAS
↑ 0.6×
🔁
22%
Conversion Rate
↓ 1.2%
Weekly Lead Volume by Channel
W1
W2
W3
W4
Traffic Sources
247
Google Ads
38%
Organic
29%
Meta Ads
21%
WhatsApp
12%
Campaign
Leads
Cost/Lead
Conv. Rate
Status
🔵Google Search — Brand
68
₹210
9.4%
↑ Scaling
🔵Google Search — Generic
26
₹480
4.2%
Optimising
🔴Meta — Lead Gen
52
₹340
6.8%
↑ Scaling
🟣Organic SEO
71
₹0
7.1%
↑ Growing
🟢WhatsApp Campaigns
30
₹85
18.2%
↑ Best ROI
Tools We Use

Industry-standard tools — set up correctly

Most of these tools are free. The value we add is setting them up right and interpreting what the data actually means for your business.

📈
Google Analytics 4
Primary website analytics — traffic, behaviour, conversions, and audience insights. The foundation of every analytics setup.
🏷️
Google Tag Manager
Manages all tracking tags without code changes — GA4 events, Meta Pixel, call tracking, and custom events all deployed through GTM.
🔍
Google Search Console
Organic search performance — impressions, clicks, ranking positions, and indexing health for every page on your website.
📊
Looker Studio
Custom live dashboards connecting all your data sources — GA4, Google Ads, Meta Ads, Search Console, and CRMs in one place.
🎯
Google Ads Reports
Campaign-level performance data — impressions, clicks, conversions, quality scores, and search term reports pulled directly from your ad account.
📘
Meta Ads Manager
Facebook and Instagram ad performance — reach, frequency, CPM, CTR, and conversion data with attribution windows configured correctly.
📞
Call Tracking
Dynamic number insertion to track which campaigns, keywords, and pages generate phone call leads — essential for service businesses.
🗺️
Hotjar / Heatmaps
Session recordings and heatmaps to understand how visitors interact with your pages — identifying drop-off points and conversion barriers.
Our Process

From broken tracking to clear data in 2 weeks

A structured five-step setup process — then ongoing monthly reporting and optimisation recommendations.

01

Tracking Audit

We audit your existing GA4, Tag Manager, and ad platform tracking to identify what's firing correctly, what's broken, and what's missing entirely.

02

Measurement Plan

We define every event and conversion to track — forms, calls, WhatsApp clicks, purchases — mapped to your specific business goals.

03

Setup & QA

We implement the full tracking setup via GTM, test every event in debug mode, and verify data accuracy before going live with any reporting.

04

Dashboard Build

Custom Looker Studio dashboard built with your KPIs — connected to all data sources and shared as a live link your whole team can access.

05

Monthly Reporting

Clear monthly reports delivered with written insights, performance vs targets, what improved, what needs attention, and specific next actions.

Data without context is just numbers. We give you both.

A traffic report is not a marketing insight. We deliver reports that explain what the numbers mean, why they changed, and exactly what you should do next — in plain English.

100%
Tracking Accuracy
Live
Dashboard Access
6+
Data Sources
Zero
Jargon Reports
Why Codos for Analytics

What makes our analytics service different

We audit before we assume

Before building anything, we audit your existing tracking to identify what's wrong. Most clients have at least three significant data quality issues we fix before reporting even starts.

Reports in plain English with actions

No graphs without explanations. Every report includes a written summary, what changed and why, and three specific things to do in the next month.

Live dashboards — not PDF attachments

Your dashboard is a live Looker Studio link. Check it any time. Your data is always current, not a snapshot from whenever we remembered to export it.

Connected to your full marketing stack

GA4, Google Ads, Meta Ads, Search Console, WhatsApp, and your CRM — everything in one place so you never have to log into six platforms to understand your performance.

Investment

Analytics packages for every stage of growth

Every engagement starts with a free tracking audit — so you know exactly what needs to be fixed before spending anything.

Foundations
For businesses that need accurate tracking and a basic live dashboard set up correctly.
₹8,000 /month
GA4 setup or audit & fix
Google Tag Manager setup
Conversion tracking (forms & calls)
Search Console integration
Basic Looker Studio dashboard
Monthly performance report
Get Started
Enterprise Data
For large teams needing advanced attribution, CRM integration, and executive reporting.
Custom pricing
Everything in Growth Intelligence
CRM and sales pipeline integration
Revenue attribution to marketing channels
Custom KPI framework & targets
Executive dashboard for leadership
Weekly check-in calls
Talk to Us

All plans start with a free tracking audit. Setup fees may apply for first-time implementations — quoted before any work begins.

Real Impact

What better data has done for our clients

₹4.2L
Saved in Wasted Ad Spend
E-commerce client — tracking audit revealed 40% of Google Ads conversions were duplicated. Fixing it saved ₹4.2L/month in misattributed "conversions" that were actually bounces.
3.8×
Better ROAS After Attribution Fix
B2B services company — proper multi-touch attribution revealed organic SEO was driving 4× more last-touch revenue than previously credited. Shifted budget accordingly.
↓62%
CPL Reduction via Data
Healthcare client — search term reports from properly configured GA4 + Google Ads identified 180 wasteful keywords. Pausing them reduced CPL from ₹750 to ₹284 in 60 days.
★★★★★
"We had GA4 'set up' for 18 months but no goals configured — we were completely blind. Codos audited everything, fixed it in a week, and within 30 days we could finally see which campaigns were actually working. We immediately cut 30% of wasted ad spend."
RV
Rahul Verma
CEO, Manufacturing Co. · Uttar Pradesh
★★★★★
"The Looker Studio dashboard they built is genuinely the first thing I check every morning. Clear, live, and it actually tells me what to do — not just what happened. The monthly reports are the best marketing documents I've ever received from any agency."
AK
Amit Kumar
Founder, EdTech Startup · Delhi NCR
Common Questions

Analytics questions we hear most often

Our analytics service includes GA4 setup and configuration, conversion tracking via Google Tag Manager, Google Search Console integration, custom dashboard creation in Looker Studio, attribution modelling, and clear monthly performance reports with written insights and recommended actions.
Most businesses we audit have significant tracking gaps — missing conversion events, incorrectly firing tags, duplicate tracking, or GA4 set up without any goals configured. We run a full tracking audit as the first step of any engagement to identify exactly what's being measured correctly and what isn't — and we share the findings before any work begins.
We build custom dashboards in Looker Studio (Google Data Studio) connected to GA4, Google Ads, Meta Ads, Search Console, and your CRM. Dashboards are shared as live links so you can check performance anytime without waiting for a report — on any device, with no login required.
All plans include a monthly performance report with written insights and recommendations. Growth and Enterprise plans also include bi-weekly insight reports. Your live dashboard is always available for real-time data between formal reports — so you're never waiting to understand your performance.
No — our reports are designed for business owners and marketing managers, not data scientists. Every report includes a plain-English summary, clear visualisations, and specific recommended actions. We deliberately eliminate jargon and focus on what the numbers mean for your business and what to do about them.
Yes — this is one of the most common things we do. We frequently audit and fix broken or incomplete analytics setups — misconfigured conversions, duplicate tracking, missing events, incorrect attribution, and GA4 accounts with no conversion goals. We provide a detailed audit report before making any changes so you know exactly what we're fixing and why.
Our analytics service starts from ₹8,000/month for foundational setup and monthly reporting. Growth Intelligence and Enterprise packages are priced based on the number of data sources, complexity of attribution, and reporting frequency. Every engagement starts with a free tracking audit — so you know exactly what needs to be done before committing to anything.
📊 Free tracking audit · No commitment

Find out what your data is — and isn't — telling you

Get a free analytics audit and see exactly where your tracking is broken, what conversions you're missing, and how much cleaner data could change your marketing decisions.