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Verified Google Partner
Meta Business Partner

Every rupee spent,
every lead tracked

As certified Google and Meta partners, we run paid advertising campaigns that generate qualified leads, optimise your cost-per-acquisition, and turn ad spend into predictable revenue growth.

✅ ₹5Cr+ in ad spend managed
⭐ 3.4× average ROAS delivered
🎯 50+ campaigns running
Campaign Overview
Live
3.4×
ROAS
↑ vs last month
₹284
Cost / Lead
↓ 38%
94
Leads (30d)
↑ 62%
Google Search — Brand ₹210/lead Active
Meta — Lead Gen (IG + FB) ₹340/lead Active
Google Display — Retarget ₹180/lead Learning
3.4×
Average ROAS Delivered
₹5Cr+
Total Ad Spend Managed
↓40%
Avg. Cost-Per-Lead Reduction
1–2 wk
Time to First Results
Platforms We Manage

Certified experts on every major ad platform

We recommend the right platform mix based on your business type, audience, and goals — never the most expensive one.

🔍
Google Ads
Capture people actively searching for your product or service with intent-driven ads.
Search Ads Display Shopping Performance Max
📘
Meta Ads
Reach your ideal customers on Facebook and Instagram based on interest, behaviour, and demographics.
Lead Gen Conversion Retargeting Awareness
▶️
YouTube Ads
Video ads that build brand awareness and capture demand at the top of the funnel.
In-Stream Bumper Ads Discovery
💼
LinkedIn Ads
Premium B2B targeting by job title, company size, and industry — highest-quality B2B leads.
Sponsored Content Message Ads Lead Gen Forms
Google Ads — Capture Demand at the Moment of Search
When someone types "digital marketing agency near me" into Google, they're ready to buy. Google Ads puts your business in front of them at exactly that moment — the highest-intent traffic available in digital advertising.
Search campaign setup with tightly grouped ad sets and match type strategy
Negative keyword management to eliminate wasted spend
Ad extension setup — sitelinks, callouts, structured snippets, call extensions
Landing page alignment and Quality Score optimization
Smart bidding with tCPA and tROAS optimization as data builds
Google Display and Retargeting campaigns to recapture warm audiences
₹210
Avg. Cost Per Lead (Search)
4.2%
Avg. Click-Through Rate
7.8%
Avg. Conversion Rate
1–2wk
Time to First Leads
Meta Ads — Create Demand on Facebook & Instagram
Meta's ad platform lets you reach people based on who they are — their interests, life events, purchasing behaviour, and custom lookalike audiences built from your best existing customers. Ideal for both B2C and B2B lead generation.
Custom audience creation from your customer list, website visitors, and video viewers
Lookalike audience expansion to find your next best customers
Lead generation forms (native Meta forms) and conversion campaigns
Retargeting sequences for website visitors and abandoned enquiries
Ad creative — static images, carousel ads, and Reels video ads
A/B testing of creative, copy, audience, and placement continuously
₹340
Avg. Cost Per Lead (Meta)
2.8%
Avg. CTR (Feed)
3.1×
Avg. ROAS (E-commerce)
2–4wk
Learning Phase Duration
YouTube Ads — Reach & Educate at Scale
YouTube is the world's second-largest search engine. Video ads on YouTube let you build brand awareness, demonstrate your product, and capture people who are actively researching before they buy — at a fraction of the cost of traditional media.
Skippable and non-skippable in-stream ad setup and management
Bumper ads (6-second) for brand recall campaigns
YouTube Discovery ads for research-phase audiences
Audience targeting by interest, keyword, channel, and custom intent
Video creative brief and direction (production quoted separately)
View-through conversion tracking and attribution setup
₹0.40
Avg. Cost Per View
28%
Avg. View-Through Rate
Top of
Funnel & Awareness
Great for
High-consideration purchases
LinkedIn Ads — Precision B2B Lead Generation
LinkedIn's targeting is unmatched for B2B. You can reach decision-makers by their exact job title, seniority, company size, industry, and even specific companies — making it the most precise tool available for generating high-quality B2B leads.
Account-based marketing (ABM) targeting specific companies and decision-makers
Sponsored content, carousel ads, and single image ads in the feed
LinkedIn Lead Gen Forms — native forms with pre-filled LinkedIn data
Message Ads (InMail) for direct, personalised outreach at scale
Matched audiences and lookalike expansion from your CRM data
Insight Tag setup for conversion tracking and website retargeting
C-Suite
Decision-maker targeting
6–8%
Avg. Lead Form Conversion Rate
Best for
B2B, SaaS, Enterprise Sales
Higher
CPL but highest lead quality
What's Included

End-to-end campaign management — not just setup

We don't hand you a campaign and disappear. Every plan includes ongoing optimisation, reporting, and direct access to your account manager.

🔬

Account Audit & Strategy

Before we touch your budget, we audit your existing account (if any), analyse competitors' ad strategies, and build a campaign roadmap aligned to your goals.

Foundation
⚙️

Campaign Setup & Structure

Proper campaign architecture — tightly themed ad groups, match type strategy, negative keyword lists, and conversion tracking set up correctly from day one.

Setup
✍️

Ad Creative & Copywriting

High-converting ad copy, headlines, and descriptions written and tested continuously. For Meta and display campaigns, we produce visual creatives too.

Creative
🎯

Audience & Targeting

Keyword targeting, audience segmentation, custom audiences, lookalikes, and retargeting — making sure your ads reach the most relevant people, not the most people.

Targeting
📈

Ongoing Optimisation

Bid adjustments, A/B testing, search term reports, audience refinement, and budget reallocation — done weekly to continuously lower your cost-per-lead.

Optimisation
📊

Conversion Tracking & Reports

Complete conversion tracking via Google Tag Manager, monthly performance reports, and clear attribution — so you always know exactly which campaigns are generating leads.

Reporting
Our PPC Process

From audit to live campaigns in under 7 days

A five-step process that gets your ads generating data fast — then optimises them relentlessly.

01

Free Account Audit

We audit your existing campaigns (or competitor research if starting fresh) and identify the highest-ROI opportunities.

02

Strategy & Budget Plan

Platform recommendation, campaign structure, targeting strategy, and budget allocation — signed off before we spend a rupee.

03

Setup & Launch

Campaigns built, tracking verified, creatives live. Most campaigns are up and generating data within 5–7 business days.

04

Optimise Weekly

Every week we review search terms, adjust bids, pause underperformers, and reallocate budget to what's working best.

05

Report & Scale

Monthly performance reviews with clear ROI data. When the numbers are right, we scale budget into your highest-performing campaigns.

Our ROAS Focus

We obsess over your cost-per-lead, not just your click volume

Any agency can spend your budget and show you a traffic report. We focus on the number that actually matters: how much you're paying per qualified lead, and how we can reduce it every month.

A

Attribution done right

We set up proper conversion tracking before launching any campaign — so every lead is attributed correctly to the right ad.

B

Budget moves to what works

We don't distribute budget equally. We track performance weekly and shift spend toward the campaigns delivering your lowest CPL.

C

CPL benchmarked against your industry

We benchmark your cost-per-lead against industry averages so you always know whether you're getting a market rate — or a great one.

Impressions
124,000
People who saw your ad
Clicks
5,208   4.2% CTR
Visitors to your landing page
Leads Generated
406   7.8% CVR
Form fills, calls, WhatsApp
New Customers
81   20% close rate
Revenue from ad spend
Total Ad Spend
Revenue Generated
3.4× ROAS

Certified partners managing your budget like it's our own

Being a Google Partner and Meta Business Partner isn't just a badge — it means our team has passed certifications, meets spend thresholds, and is held to platform performance standards on your behalf.

3.4×
Avg. ROAS
₹5Cr+
Spend Managed
↓40%
Avg. CPL Reduction
100%
Transparent Reporting
Why Codos for PPC

What makes our paid advertising different

Certified on both platforms

Google Partner and Meta Business Partner — your campaigns are managed by people who have passed the exams, not just watched tutorials.

Your ad spend goes directly to platforms

We never pool your budget. You pay Google and Meta directly — we charge only for management. Full financial transparency, always.

Weekly optimisation, not monthly check-ins

Campaigns are reviewed and optimised every week — not once a month when the damage is already done.

Landing page & funnel guidance included

A great ad to a bad landing page wastes money. We review your landing pages and provide CRO recommendations to maximise conversion rates.

Management Fees

Transparent pricing — management fee only

Your ad spend goes directly to Google and Meta. Our fee is for strategy, setup, and ongoing management — nothing hidden.

Starter
For businesses launching their first paid campaigns on one platform.
₹10,000 /month
Ad spend: ₹15,000–40,000/mo
1 platform (Google or Meta)
Up to 2 campaigns
Full campaign setup & tracking
Ad copywriting & creative brief
Monthly performance report
Bi-weekly optimisation
Get Started
Performance
For high-spend businesses needing full-funnel, multi-platform campaign management.
Custom pricing
Ad spend: ₹1,50,000+/mo
All platforms (Google + Meta + YouTube / LinkedIn)
Unlimited campaigns
Full creative production (static + video)
Daily monitoring & optimisation
Advanced attribution & custom dashboards
Dedicated account manager
Talk to Us

All ad spend is billed directly by Google / Meta to your payment method — we never hold your budget. No long-term lock-in contracts.

Real Results

Campaigns we've run and the numbers they delivered

↓62%
Cost Per Lead
Healthcare clinic — reduced CPL from ₹750 to ₹284 in 90 days through search term refinement and landing page optimisation.
4.8×
ROAS Achieved
E-commerce brand — Meta Shopping and Google Performance Max campaigns combined delivered 4.8× ROAS in month 4.
94 leads
In 30 Days
B2B services company — 94 qualified leads in their first full month, replacing a cold outreach team at 60% lower cost-per-acquisition.
★★★★★
"From website redesign to Google Ads, everything delivered on time. Our cost per lead dropped by 40% in the first two months. The team is genuinely invested in our success — and they show it in every weekly update."
RV
Rahul Verma
CEO, Manufacturing Co. · Uttar Pradesh
★★★★★
"We'd burned money with two agencies before Codos. The difference is they actually explain what they're doing and why. Our Google Ads ROAS went from 1.2× to 3.8× in five months — with the same budget."
NK
Neha Kapoor
Co-Founder, D2C Brand · Delhi
Common Questions

Paid advertising questions we hear most often

We typically recommend a minimum ad spend of ₹15,000–20,000/month for Google Ads and ₹10,000–15,000/month for Meta Ads to gather enough data for meaningful optimisation. Below this, campaigns often lack the data volume needed to improve performance consistently.
Paid ads can show measurable results within the first 1–2 weeks. The first month is primarily a learning phase where the algorithm gathers data. By month 2–3, campaigns are usually optimised enough to deliver consistent, predictable lead volume.
Yes. Codos Technology is a verified Google Partner and Meta Business Partner, meaning our team has passed Google's and Meta's certification exams and meets ongoing performance requirements. This gives you assurance that your ad budget is managed by certified professionals.
Google Ads captures demand — people actively searching for your product or service. Meta Ads (Facebook & Instagram) creates demand by reaching people based on their interests, behaviours, and demographics. Most businesses benefit from running both together for a full-funnel approach.
We handle ad creative — copy, headlines, and static graphic design for Meta Ads. For video ads, we can work with your existing footage or brief a production partner. For Search Ads, we write all ad copy and extensions.
Our management fee starts from ₹10,000/month and scales based on your ad spend and the number of platforms and campaigns. Ad spend goes directly to Google or Meta — we never hold or pool client budgets. The first step is a free account audit.
No ethical agency can guarantee specific ROAS or lead numbers — performance depends on your market, offer, landing page quality, and budget. What we guarantee is certified management, 100% transparent spend reporting, and a relentless focus on improving your cost-per-lead every month.
🎯 Free ad account audit · Certified Google & Meta Partner

Find out where your ad budget is leaking — for free

Get a free audit of your Google or Meta Ads account. We'll show you exactly what's wasting your budget and what to do about it — before you spend another rupee.