Gemini powers AI Overviews at the top of Google Search — the first thing 500M+ Indian users see before a single blue link. Gemini SEO puts your business inside that AI-generated answer, with a citation link back to your site.
ChatGPT requires a separate app. Perplexity requires a separate app. Gemini is already inside every Android phone, every Google Search, every Gmail, every Maps query. In India, where Google and Android are dominant, Gemini is the AI platform your customers are already using — without even thinking of it as AI.
When Gemini generates an AI Overview for a query, it appears at position zero — before ads, before maps, before organic results. Being cited in an AI Overview is the highest-visibility placement in all of Google Search.
Gemini replaced Google Assistant as the default AI on Android. Indian users who say "Hey Google, find me a..." or use the Gemini button on their phone are all hitting the same Gemini model — and your Gemini SEO signals influence all of those touchpoints.
Gemini generates AI summaries for local businesses in Google Maps — summarising reviews, services, and attributes. A well-optimised Google Business Profile and strong E-E-A-T signals directly shape these AI-generated business summaries.
Unlike ChatGPT or Perplexity, Gemini has access to the same index that powers Google Search. Strong traditional Google SEO is the single most impactful foundation for Gemini visibility — making Gemini SEO the natural evolution of Google SEO.
AI Overviews are Gemini's answers inside Google Search — displayed above ads, above Google Maps results, and above all organic rankings. When a user's query triggers an AI Overview, that AI box is the first content they read. Being cited inside it is now the most valuable position in Google Search.
AI Overviews appear before ads, before local maps packs, and before position #1 organic results. A citation inside an AI Overview gives your brand more visibility than ranking #1 organically on the same query.
AI Overviews cite their sources with website links — user can see which sources Gemini pulled from and click through. Being a cited source drives direct referral traffic alongside brand awareness in the AI answer itself.
AI Overviews launched on google.co.in and are expanding to more query types monthly. Early Gemini SEO work done now positions your brand ahead of competitors before AI Overviews become the default experience for the majority of Google searches in India.
Google Search Console now reports AI Overview impressions and clicks separately — making Gemini SEO the most trackable AI search channel alongside Perplexity, with direct Google-native attribution data.
Gemini pulls from Google's own search index — so traditional Google SEO is the strongest foundation. But AI Overviews have additional requirements beyond ranking position alone.
Experience, Expertise, Authoritativeness, and Trust are the signals Google uses to evaluate whether a source is qualified to answer a query. Gemini AI Overviews disproportionately cite sources with strong E-E-A-T — named authors with credentials, verifiable case studies, certifications, and consistent brand authority across the web.
AI Overviews prefer content that directly and concisely answers the user's question — with a clear answer in the first 1–2 paragraphs, structured headers, bullet points, and digestible summaries. Long-form content without a clear, extractable answer is rarely cited in AI Overviews even when it ranks organically.
Google's Gemini parses structured data more deeply than traditional ranking algorithms. FAQPage, HowTo, Article, Organization, LocalBusiness, Review, and Service schemas give Gemini machine-readable facts it can confidently synthesise into AI Overview answers without needing to interpret ambiguous text.
For local queries, GBP signals feed directly into Gemini's AI Overview and Maps AI summary generation. Complete and updated profile, recent reviews with responses, Q&A section, posts, service descriptions, and verified attributes all strengthen local Gemini visibility — often more than website optimisation alone.
Gemini pulls from pages that already rank well on Google — which means domain authority and quality backlinks indirectly determine AI Overview eligibility. Sites that don't rank on page 1 for relevant queries are rarely cited in AI Overviews for those queries. Strong traditional SEO is the gateway to Gemini visibility.
Gemini synthesises information from multiple sources including Google Reviews, industry directories (Clutch, G2, JustDial), and editorial mentions. A business with strong, recent, keyword-rich reviews across these platforms is significantly more likely to appear in AI Overviews for commercial and local intent queries.
Gemini SEO signals overlap heavily across all Google surfaces. Work done to appear in AI Overviews simultaneously improves your presence in the Gemini app, Maps AI summaries, and Workspace AI features.
100+ queries tested across Google Search AI Overviews and the Gemini app — documenting which competitors are being cited, which queries trigger AI Overviews in your category, and exactly what your site is missing to qualify as a cited source.
FoundationBuilding Google's core trust signals — named author profiles with credentials, expert content attribution, case study documentation, certification markup, and third-party authority building. E-E-A-T is the single biggest differentiator between AI Overview citations and non-citations.
AuthorityFull structured data implementation — Organization, LocalBusiness, Service, FAQPage, HowTo, Article, Review, BreadcrumbList — covering every page type on your site and giving Gemini's extraction layer machine-readable facts to synthesise from.
TechnicalWriting and restructuring content in the format AI Overviews prefer — direct answer in first paragraph, clear structured headers, concise factual statements, and properly formatted lists and comparisons that Gemini can extract and synthesise cleanly.
ContentComplete GBP overhaul for Gemini AI signals — service descriptions with structured data, Q&A optimisation, photo labelling, review response strategy, attribute completion, and post cadence — to maximise your Gemini Maps AI summary quality.
Local GeminiMonthly reporting from Google Search Console's AI Overviews data — tracking impressions, clicks, and click-through rate from AI Overview citations, alongside manual prompt testing across 100+ queries. The most transparent AI SEO reporting available in India.
ReportingBusinesses with existing Google SEO have a head start — Gemini pulls from Google's index, so your existing rankings are the foundation we build on. New to Google SEO? We build the foundation and the AI layer simultaneously.
100+ queries tested across Google Search AI Overviews and Gemini app — documenting citation rates, competitor sources, which query types trigger AI Overviews in your category, and your current organic ranking baseline.
Full schema markup deployment, Core Web Vitals optimisation, structured data validation, and Google Search Console AI Overviews tracking setup — the technical foundation Gemini needs to reliably retrieve and cite your pages.
Restructuring existing pages into answer-format, creating new content targeting AI Overview query patterns, building E-E-A-T author signals, and updating your Google Business Profile for Gemini local AI signals.
Quality backlink building, review platform coverage, press mentions, Google Knowledge Panel development, and Clutch/G2 profile optimisation — the authority signals that push your pages into AI Overview eligibility territory.
Monthly AI Overviews data from Google Search Console, manual prompt testing re-runs, organic ranking movement, branded search growth, and Gemini app citation tracking. Full-funnel attribution from Gemini citations to enquiries.
Every engagement starts with a free Gemini AI Overviews audit — 100+ queries tested to show where you're appearing, where competitors are, and exactly what's needed to get you cited.
All plans month-to-month — no contracts. Gemini SEO signals are identical to strong Google SEO signals — so every rupee spent on Gemini SEO also improves your traditional Google rankings simultaneously.
"We noticed AI Overviews appearing for our key service queries but a competitor was always cited — not us. Codos ran a Gemini audit, identified 8 specific content and schema gaps, and within 6 weeks our site was cited in AI Overviews for 3 of our top 5 commercial queries. The Google Search Console data confirmed it directly."
"Gemini SEO was a no-brainer for us — we were already investing in Google SEO, and Codos showed us that targeting AI Overviews uses the same signals. We didn't need a separate budget; we redirected part of our existing SEO investment toward Gemini-specific content structure. Within 90 days we had AI Overview citations for 12 new query types."
"When someone searches for interior designers in Bangalore now, there's a Gemini AI Overview box at the top of the results — and our studio is cited inside it with a link. That placement has higher click-through than our #1 organic ranking for the same query. Codos got us there in 60 days. It's the best SEO investment we've made."
We'll run 100+ relevant queries in Google Search AI Overviews and Gemini app — showing you exactly where AI Overviews are triggering in your category, which sources Gemini is citing, and a clear plan to become one of them.